In 2020 we decided to partner with Puppy Culture, created by Jane Messineo Lindquist, because we enthusiastically believe in this proven method of raising and training new puppies.
Some might wonder, why the first 12 weeks? Why not train and address behaviors when the puppies are older?
Research has shown (and this is explained in depth in the Puppy Culture video) that young puppies’ brains are like sponges. They can absorb and process information much faster than an older dog at this young age. The best part is, the information given to them now will stay with them for a long time after.
Puppies also have very little fear during their first weeks, so new experiences are approached with curiosity. To capitalize on this, Puppy Culture instructs you to introduce various objects, locations, and experiences that they might encounter during their lifetime; always in positive ways. This teaches puppies to approach novelty with calm, curiosity rather than fear. But more on that later.
The first 12 weeks are a crucial time for shaping a puppy into the type of dog we all want. While training done later in life may work, it takes much more time and effort and some things are almost impossible to train out of an adult dog.
Click on the image to the right to find out more about Puppy Culture!